Rockstar Moving
Created at Blackbird Digital
Rockstar Moving Co. is a moving company serving residential and commercial customers. Their personality is bold, upbeat, and energetic, so we wanted their truck to have that same presence on the road.
The goal was to create something high energy and immediately recognizable, taking inspiration from the intensity and movement associated with brands like Rockstar Energy.
Designing For The Road
We went through several concepts before landing on the final wrap. Throughout that process, one of my biggest priorities was visibility.
When designing vehicle wraps, we always consider where and how the vehicle will primarily be seen. For Rockstar Moving Co., the truck could be spotted from just about anywhere, so the design needed to work from every angle.
I spent a lot of time adjusting the composition and contrast to make sure the branding and important information stayed visible whether someone was approaching the truck, driving alongside it, following behind it, or seeing it parked at a job.
From Every Angle
Each side of the truck had different proportions, obstacles, and viewing conditions to account for. Rather than repeating the exact same layout everywhere, I adapted the graphics to each section while keeping the overall design cohesive.
Sweeping strokes, distressed textures, and sharp movement carry across the passenger side, driver side, truck bed, rear, and window areas. rockstar-moving-truckwrap-print…
The finished wrap was built to be recognizable from wherever you encounter it, turning the entire truck into a high energy, moving piece of Rockstar Moving Co.
Project credit: Created for Rockstar Moving during my time at Blackbird Digital.
